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This site states the following, "Refers to articles of merchandise that are used in marketing and communication programs." Our analyzers observed that the web site said " These items are usually imprinted with a companys name, logo or slogan, and given away at trade shows, conferences, and are also referred to by the slang terms swag probably from the British usage of the word meaning stolen goods or loot, or tchotchke derived from a Yiddish word meaning trinket." The website's header had promotional as the most important keyword. It was followed by promotion, merchandise, and advertising which isn't as highly ranked as promotional. The next words the site uses is specialties. specialty was also included and could not be seen by search parsers.